Organizational Success and Organizational Failure

I hope you all had a great weekend!

This week's reading focuses on campaign organizations. What do most of us know about campaign organizations? Unfortunately, not too much. The media, of course, is willing to share their thoughts about good and bad campaigns. Here and here are two articles from the 2008 presidential campaign that focus on the shortcomings of the McCain campaign and the successes of the Obama campaign.

While these articles offer some insights as to how the organizations work and how principals actors within the organizations perceived their successes and failures, what more can be said about the McCain and Obama campaigns? Think critically about what else was occurring in the strategic context that allowed the media to portray the Obama campaign as innovative, strategic, and successful, while at the same time portraying the McCain campaign as being in disarray. In particular, I want you to consider which approach is more likely to describe the dynamics of campaign organizations:

1. Campaign organizations --> political outcomes
In this approach, the strategic moves by campaign organizations influence voters, the media, etc., and ultimately lead to political outcomes. How would we see evidence of this?
OR...
2. Political outcomes --> Campaign organizations
In this approach, the political context influences the decisions campaigns make about their organizational structure, strategy, and tactics. How would we see evidence of this?

I will have the exams back to you at some point this week. See you in class.